Bruce is a Senior Vice-President at the Wealth Alliance Advisory Group. Prior to joining Wealth Alliance in 2017, he held the position of Vice President – Wealth Management with UBS Financial Services where he advised clients for more than 21 years. Bruce’s heritage in the investment industry dates back to the 1950’s, when his father started an office for a regional brokerage firm. Bruce attended the University of Kansas on a swimming scholarship for two years before transferring to Wichita State University where he received a Bachelor of Business Administration degree. Bruce holds the State of Kansas insurance licenses that enable him to recommend life and long-term care insurance as well as annuities. Bruce is registered as an Investment Advisor Representative. Bruce is an avid cycler, competes in swimming, and enjoys waterskiing and boating. He has been the head swim coach at Trinity Academy, served on the National Advisory Council of Sterling College, and is an Elder at Eastminster Church.